Samsung Phone E-Reader & Store (2010)

Mobile Reader, Library & Store for Samsung Mobile Smartphones

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Our Involvements

  • Concept
  • Ideation
  • Strategy
  • User Experience
  • Visual Design
  • Project Management
  • Product Planning


The Samsung E-Reader and Store application was created for Skiff, the digital arm of the Hearst Corporation, one of the world's largest media conglomerates.

Skiff's E-Reader and Store was to be the central reading application and point of sale on Samsung's smartphones and tablets on Android OS. We aimed to create a rich, visually pleasing reading experience that allowed the user to purchase, read, and browse all of their desired books, magazines, and newspapers in one place.

The reading application would leverage the Skiff publishing platform to deliver dynamically updated, rich media experiences.


The Skiff publishing platform was a cutting-edge digital journalism initiative in early 2010. It "made the case that there is value in journalism online for which readers will be willing to pay." The entire Skiff platform was acquired shortly thereafter by News Corporation in June 2010.

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